iDDea formerly known as e-Quiddity - Meet the team

Ingrid De Doncker, CEO

Ingrid started her career way back in Belgium as a vibrant sales manager in lingerie. While not the most direct route, it brought her to the crazy world of what is now Strategic Sourcing. Over the last 20 years, Ingrid has developed her expertise across telecoms, networks and manufacturing and FMCG in public and private sectors.  She takes pride in sharing what she has learned and is passionate about helping her clients to build long term sustainable sourcing strategies. For her, everyday is about doing the right thing, and doing it right. By the way, Ingrid loves to sing and dance when she thinks there is nobody watching……………..and its not always out of tune!




Caroline Walsh, Procurement Specialist

Caroline is a Gemini by name and by nature.  She is commonly thought to be one of the fastest talkers in Ireland.  She focuses her boundless energy on her stakeholders – taking you through the process each step of the way – advising, guiding, directing, influencing and finding solutions for any challenge sent her way. Caroline’s multi-disciplinary approach stems from her experience in sales, marketing, account management, supply chain and procurement functions across Telecoms, Manufacturing, BPO, Utilities and FMCG. For over 10 years, Caroline has applied her expertise to bring about change for the better for each of the projects she has guided and looks forward to more to come.


Suzie Lynch, Sourcing Coordinator

Before procurement, Suzie worked for various retailers and marketing companies. Her most unusual assignment was a staring role, in a commercial, where she had to steal food from strangers to promote burritos. Realising that this was an unsustainable path, Suzie chose to work in procurement as she gets to work with all departments in each business. As a results driven procurement specialist, Suzie’s top tip on getting the most from procurement is “Know what you want to buy and for how much. This will save you time and money in the long run and will help you achieve desired results.” In her spare time, Suzie plays tag rugby to keep fit and burn off those burritos.



Mary Ryan, Account Manager

Mary began her working life in the banking world but eventually found her way back to her roots as a farm girl. Time to toil on the land allowed her to refocus and follow a path back into the world of business. In true farm to fork fashion, she established her own café and later, furniture store which proved to be the spark that ignited her interest in her current role as Sourcing Administrator. Negotiation is a key component of the process in sourcing suppliers. An important element of Mary’s role is the tracking of commodity trends to better understand their impact on prices and using this information  to its best advantage in negotiations.  Through the procurement process, she specialises in finding the right supplier for each client using the best selection criteria to ensure long term and long lasting business relationships



Value intelligence for decision execution!

The iDDea Team has the expertise to:

  • Thoroughly evaluate your organisation
  • Provide a detailed cost analysis
  • assist in optimising procurement methods that lead to higher margins.

We review specific spends on an a-la-carte basis. However, the most effective way to maximise your return is to benchmark multiple spending categories. We deliver more than cost savings, we provide you Value Intelligence and Decision Execution.

We are here to help you

Whether you are the CEO, CFO, COO, executive manager or director – whether your challenge is to take control of your spends, reclaim your profits, reinvest in your company, improve your bottom line. We support you in delivering your objectives and the team is very skilled in engaging across all stakeholder’s audiences.

We are all about asking the right questions to deliver the best answers for you! We puzzle all the pieces together and put the spotlight on the Blended Value for Money options that provide the best solutions for you.