Meet the iDDea Team

The iDDea Team has the expertise to:

Thoroughly evaluate your organisation

Provide a detailed Cost Analysis

Assist in optimising Procurement Methods that lead to higher margins.


We review specific spends on an a-la-carte basis. However, the most effective way to maximise your return is to benchmark multiple spending categories. We deliver more than cost savings, we provide you with Value Intelligence and Decision Execution.

Whether you are the CEO, CFO, COO, executive manager or director or whether your challenge is to take control of your spends, we at iDDea reclaim your profits, reinvest in your company, improve your bottom line. We support you in delivering your objectives and the team is very skilled in engaging across all stakeholder’s audiences.

We are all about asking the right questions to deliver the best answers for you! We puzzle all the pieces together and put the spotlight on the Blended Value for Money options that provide the best solutions for you.



                                                           Ingrid De Doncker, CEO

Ingrid started her career way back in Belgium as a vibrant sales manager in lingerie. While not the most direct route, it brought her to the crazy world of what is now Strategic Sourcing. Over the last 20 years, Ingrid has developed her expertise across telecoms, networks and manufacturing and FMCG in public and private sectors.  She takes pride in sharing what she has learned and is passionate about helping her clients to build long-term sustainable sourcing strategies. For her, every day is about doing the right thing and doing it right. By the way, Ingrid loves to sing and dance when she thinks there is nobody watching…and it’s not always out of tune!

Read Ingrid’s interview

Mary Ryan, Account Manager

Mary began her working life in the banking world but eventually found her way back to her roots as a farm girl. Time to toil on the land allowed her to refocus and follow a  path back into the world of business. In true farm to fork fashion, she established her own café and later, a furniture store which proved to be the spark that ignited her interest in her current role as Sourcing Administrator. Negotiation is a key component of the process in sourcing suppliers. An important element of Mary’s role is the tracking of commodity trends to better understand their impact on prices and using this information to its best advantage in negotiations. Through the procurement process, she specialises in finding the right supplier for each client using the best selection criteria to ensure long-term and long lasting business relationships

Suzie Lynch, Sourcing Coordinator

Before procurement, Suzie worked for various retailers and marketing companies. Her most unusual assignment was a starring role, in a commercial, where she had to steal food from strangers to promote burritos. Realising that this was an unsustainable path, Suzie chose to work in procurement as she gets to work with all departments in each business. As a results driven procurement specialist, Suzie’s top tip on getting the most from procurement is “Know what you want to buy and for how much. This will save you time and money in the long run and will help you achieve desired results.” In her spare time, Suzie plays tag rugby to keep fit and burn off those burritos.

Read Suzie’s interview

Shirlee Kelly, Strategic Sourcing Specialist

Growing up in a family of Gardaí, Shirlee has always had forensic nature. Immersing herself in spend data she is keen to investigate and expose value which is invisible to the untrained eye.  Experienced working in small to medium enterprise as well as larger companies, Shirlee has a multifaceted knowledge of procurement and how this function should work in harmony with other departments of an organisation including sales, marketing and finance.  Having spent much of her career working in the Information Technology sector, Shirlee thrives in a fast paced and ever changing environment. Coupling procurement with the latest technologies Shirlee understands how it is possible to enhance business performance such as enabling better compliance, mitigate risks, increase speed and capacity of operational tasks and gain the trust of senior management by reducing human error.  A recent graduate of University College Cork’s Procurement Management accreditation, Shirlee is delighted to join the iDDea team where she looks forward to elevating the voice of Procurement across Ireland and beyond.