The Altify Buyer / Seller Value Index 2016 is a collaborative initiative between Altify, the global leaders in sales transformation, and iDDea.

The purpose of the study is to present the perspectives of both buyers and sellers, to inform those who occupy both sides of the negotiating table and to demystify and make transparent the unknowns that get in the way of mutual value attainment. It also challenges some of the dangerous myths and statistics that are floating out there in the market that can cause unnatural and counter-productive behavior from either buyers or sellers.

The survey scores for each of the Insights in the Altify Buyer Seller Value index 2016 is compared below and then discussed briefly. Clearly, High Tech sellers operate in a slightly more competitive environment than their global peers.

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BSVI High Tech